ABOUT WE. SMSF

One firm, one focus.

Founded in 2012 to do one thing well, and deliberately small ever since.


OUR STORY

From 2012 to today.


WE. SMSF was founded in 2012 by Andre Dirckze, with a simple proposition: that self-managed superannuation deserved its own specialist firm. Not a side desk in a general practice. Not a volume processor. A firm that did one thing.

In 2023, Shaun McCheane joined as Co-Founder. A Chartered Accountant holding the CA SMSF Specialist designation through CA ANZ, and a registered tax agent, Shaun’s arrival sharpened the firm’s technical capability and modernised the systems behind it.

Today, WE. SMSF administers funds for trustees across Australia, partners with financial advisers who need a referral relationship they can rely on, and supports general-practice accountants who want SMSF compliance handled by specialists. We’ve stayed deliberately small. That’s the point.

THE TEAM

Co-founders.


Shaun McCheane, Co-founder

CO-FOUNDER · DIRECTOR

Shaun McCheane

CA · CA SMSF Specialist (CA ANZ) · Registered Tax Agent No. 26303948

Shaun is a Chartered Accountant, holds the CA SMSF Specialist designation through CA ANZ, and is a registered tax agent. Based in Currumbin Waters on the Gold Coast, he leads the firm’s technical and compliance work: financials, tax returns, ATO correspondence, technical queries from advisers and accountants, and the trickier matters like pensions, LRBAs, business real property and in-house asset reviews. He joined Andre in 2023 to build WE. SMSF into a firm that handles SMSF work properly rather than at volume.

shaun@wesmsf.com.au · 0424 941 494

Andre Dirckze, Co-founder

CO-FOUNDER · DIRECTOR

Andre Dirckze

Dip FP · Authorised Representative No. 395157 of Boston Reed (AFSL 225738)

Andre founded WE. SMSF in 2012, earlier than most specialist SMSF firms in the country. His background sits across financial planning and SMSF strategy (Diploma of Financial Planning; Authorised Representative No. 395157 of Boston Reed AFSL 225738, via Wealth Effect Group). Andre leads business development at WE. SMSF. He can provide personal financial advice separately through Wealth Effect Group (CAR 424768).

andre@wealtheffect.com.au · 0439 004 934

HOW WE WORK

Four operating principles.


01

Pick up the phone.

A named contact. A direct line. Real responsiveness.

02

Plain English with trustees, technical with professionals.

We adjust our register without losing precision.

03

We raise things before you have to ask.

Mid-year check-ins. Forward-looking advice. We surface things before deadlines, not after.

04

General information only, never personal advice.

WE. SMSF holds no AFSL and does not provide personal financial product advice. For advice tailored to your circumstances, we refer you to Andre Dirckze at Wealth Effect Group (CAR 424768, an authorised representative of Boston Reed AFSL 225738), our licensed advice partner.

RECOGNITION

Independently credentialled.


SMSF Adviser SMSF Awards 2026 Finalist: SMSF Specialist Accountant of the Year

SMSF Specialist Accountant
of the Year
Finalist 2025 & 2026

Chartered Accountants Australia and New Zealand, member firm

Member firm

Tax Practitioners Board Registered Tax Agent

Tax Practitioners Board

Tax Agent No. 26344877

BGL Simple Fund 360 partner

BGL Simple Fund 360

Partner

SMSF Adviser SMSF Awards 2026 Finalist: SMSF Firm of the Year

SMSF Firm of the Year
Finalist 2025 & 2026

SuperStream-compliant ESA provider


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